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1. What are cookies and other similar technologies?

Cookies are text files which are downloaded to your device when you visit a website. They are useful because they allow a website to recognise a user’s device. You can find more information about cookies at: www.allaboutcookies.org or www.youronlinechoices.eu.

The term cookie actually describes a range of technologies, including:

  • pixel tags (transparent graphic images placed on a web page or in an email, which indicate that a page or email has been viewed),
  • mobile device identifiers, and
  • web storage used in desktop software or mobile devices.

We’ll use the term cookie throughout this Policy to cover all of these technologies, but we’ll make sure we provide you with clear details about them all so that you can make informed choices about your cookie settings.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience. They can also help to ensure that ads you see online are more relevant to you and your interests.

There are a few different categories of cookies, including:

First and Third Party Cookies

  • Session Cookies - these are cookies which expire once you close your web browser; and
  • Persistent Cookies - these are cookies which stay on your device for a set period of time or until you delete them.

First and Third Party Cookies

  • First-party cookies - these are cookies set by the website that you are visiting at that time, either by us, or by a third party at our request;
  • Third-party cookies - these are cookies that are set by a party other than that of the website you are visiting.


2. How does Weelo use cookies?

1. Necessary cookies and feature cookies

                      

1.1 Purpose and information collected

                      

These cookies are mainly used to provide features on our website and are necessary to ensure that the website, technically and visually, work as intended. These cookies also help us analyze visitor behavior on the website to improve the user experience and ensure the functionality of the website.

                      

The information collected is, for example, information about which web pages you have visited, how long you have stayed on the website, how you got there, what you click on, made choices and what country you are browsing from.

                      

1.2 Cookies

                      

Google Analytics (first-party cookie) is used to analyze visitor behavior on the site to improve the user experience and ensure the functionality of the site. You can read more about Google Analytics here and choose to refrain from continuing to use such cookies here.



2. Marketing and advertising cookies

2.1 Purpose and information collected

Marketing and advertising cookies help us analyze and track visitor behavior, in order to deliver customized content and features based on user selections and past site visits.

Such cookies are also used for so-called. retargeting. This means that through the cookie we identify you on our website and then, when you are on another website, can show you marketing from us. This happens e.g. on Facebook via their Facebook Pixel. We may also choose not to show you any marketing and instead turn to those who have not been on our site. Marketing can also be customized using these cookies; e.g. by promoting such products / services / features that you have shown interest in on our website by clicking on information about these products, etc.

The information collected is e.g. information about which products, services or features you have shown interest in, how long you have stayed on the page, if you have visited the site before and from which country you are browsing.

2.2 Cookies

Google Ads, Adwords (third-party cookies) are used for targeted ads that are relevant to the visitor across the web and to measure conversions. You can read more about advertising through Google's cookies here and how you can change your ad settings to not receive customized marketing here.

Facebook (third party cookies) is used to analyze the effectiveness of advertising, to create custom audiences and optimize advertising. Facebook's cookies are also used to measure conversions. You can read more about advertising through Facebook here and choose not to receive customized marketing by changing your ad settings when you are logged into your Facebook account.



3. How to manage your cookie preferences

You can withdraw or modify your consent to our use of cookies at any time. If you no longer wish to receive cookies you can use your web browser settings to accept, refuse and delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings).

Please note that if you set your browser to refuse cookies, you may not be able to use all the features of the Weelo website. To find out more information, you can visit www.allaboutcookies.org.